When I question people why they buy things, like cow milk, almond milk, cereal, wine, coffee, tea, etc, typically it goes like this, "well it has calcium," or "I buy it for the protein." So I did the analysis...
How much per gram and per lb are you paying for that protein?
How much will this product cost to get 100% of your daily requirement?
I found out we're NOT getting 100% and if we did, it costs us hundreds of dollars sometimes! All the while the product label, commercial, and big words on the packaging lead us to believe we are getting a deal.
My rules: You need to shop firstly for #1 nutrition. Then secondly, #2 balance in sources.
Then lastly, #3 taste.
Do you realize milks have nearly no nutritional value? I didn't until I applied TC Method.
I was also shocked to learn of the nutritional value of nut butters. Peanut alternatives are a depressing bad alternative to peanut fat. Sorry! Learn that you will pay $68 to get 100% of your daily fat requirements from Smuckers Organic Peanut Butter!
Have some fun to see how much you're being overcharged and the actual ingredients. How do you feel about paying $8 a pound for protein?